25 tools I built because I needed them
These started as internal tooling for client work: the checks I run before a discovery call and the analysis I'd otherwise do by hand. They're free to use. If one of them tells you something alarming, that's usually a good reason to talk.
Book a Discovery CallFor law firms
Built around how legal marketing actually gets judged: compliance, directories, reputation and cost per signed case.
Law Firm AI Readiness Audit
Is your firm's site ready for AI-driven search? Scores what answer engines can actually read.
Open tool →Bar Advertising Compliance Checker
Scans your own site for language that could trip state bar advertising rules.
Open tool →Legal Landing Page Grader
Grades a law firm page on the conversion elements that matter in legal specifically.
Open tool →Legal Directory and NAP Checker
Scores your presence and name/address/phone consistency across Avvo, Justia, FindLaw and the rest.
Open tool →Legal Reputation Aggregator
One weighted reputation score across every platform prospects actually check.
Open tool →Bar-Compliant Review Response Generator
Paste a client review, get a professional response that respects confidentiality rules.
Open tool →Local Services Ads Auditor
Scores your Google Screened setup and flags what is costing you leads.
Open tool →LSA Lead-Dispute Assistant
Upload your Local Services Ads export and find the leads worth disputing.
Open tool →Case-Value Unit Economics Model
Cost per signed case, break-even case value, and what you can actually afford to bid.
Open tool →Paid media
Find the spend that is going nowhere, and check whether the numbers you optimise against are real.
Google Ads Waste Grader
Upload your search terms report and see how much budget is going to searches that will never convert.
Open tool →Conversion Tracking Auditor
Is your site actually measuring leads? Checks GA4, Google Ads and the gaps between them.
Open tool →AI Employee ROI Calculator
What slow or missed lead response is costing you in revenue terms.
Open tool →UTM Builder and Governance
Build clean, convention-enforced campaign URLs so your reporting stays trustworthy.
Open tool →Ad Claims and Compliance Checker
Paste ad copy and flag the claims likely to cause a problem before they run.
Open tool →SEO and content
The analysis and briefing work that normally sits behind a retainer.
Search Console SEO Analyzer
Upload your Search Console export and surface the opportunities buried in it.
Open tool →SEO Content Brief Generator
Enter a keyword, get a writer-ready brief with structure, intent and coverage.
Open tool →Blog and Article Writer
Keyword in, complete SEO and AEO draft out: title, meta, structure and body.
Open tool →Conversion and operations
Everything downstream of the click, where most of the leaks actually are.
Lead Response Time Mystery Shopper
How fast does your firm really answer a new lead? Find out the way a prospect would.
Open tool →Landing Page Builder
Give it your offer, audience, CTA and selling points and get a built page back.
Open tool →Landing Page Variant Generator
Paste a URL or your copy and get an A/B variant worth testing.
Open tool →GoHighLevel Setup Auditor
Scores your GHL subaccount on pipelines, workflows and calendar setup.
Open tool →Nurture Sequence Builder
Turn an offer, audience and goal into a full multi-touch sequence.
Open tool →Cold-Email Deliverability Checker
Check any domain's SPF, DKIM, DMARC and MX records before you send.
Open tool →Subject-Line and Hook Optimizer
Paste a subject line or ad hook and get scored variants back.
Open tool →Ran a tool and didn't like the result?
That's the useful outcome. Book a free call and I'll tell you what I'd fix first and roughly what it's worth.