How Much of Your Google Ads Budget Is Wasted?
Upload your search terms report — we'll find the words and phrases burning spend with zero conversions and hand you the negative keyword list to stop it. No account access needed.
CSV only, 5 MB max. Your file is analyzed in memory and discarded — we keep only the aggregated results.
How to export your search terms report
- In Google Ads, go to Campaigns → Insights & reports → Search terms.
- Pick a date range (last 30–90 days works best).
- Click the Download icon and choose .csv.
- Upload the file here — the Google Ads export format works as-is.
Any CSV with search term, cost, clicks, and conversions columns works too.
What the analysis finds
- Zero-conversion spend — 1-3 word phrases that accumulated real cost across many searches without a single conversion
- Irrelevant intent — searches containing "free", "jobs", "DIY", "how to", and other words that signal the searcher will never buy
- Proposed negative keywords — a deduplicated, phrase-match negative list you can paste straight into Google Ads
The average account wastes 10-30% of budget on junk search terms.
Broad match and "close variants" quietly expand what you pay for. A monthly n-gram sweep is the highest-ROI 10 minutes in PPC — see yours in 30 seconds.