Get Cited by ChatGPT, Claude and AI Overviews
A growing share of buyers now ask an AI model instead of scrolling a results page. If the model can't read your site, or has no reason to cite you, you're invisible to that entire channel. This is the work of becoming the source those answers are built from.
Everything you get
- AI visibility baseline across ChatGPT, Claude, Perplexity and AI Overviews
- Crawler accessibility audit (GPTBot, ClaudeBot, PerplexityBot, Google-Extended)
- Server-rendered content and retrievability fixes
- Entity and schema architecture so models can resolve who you are
- Citation gap analysis against the competitors models do cite
- Content restructuring for extractability and direct answers
- llms.txt and robots directives for AI crawlers
- Edge and CDN-level delivery for enterprise stacks
- Prompt-set monitoring for the questions your buyers actually ask
- Share-of-voice tracking across answer engines
- Reporting on citations and mentions, not just rankings
- Guidance for teams who need to brief this internally
Most AI crawlers do not run JavaScript
Google can execute JavaScript on a delayed second pass. GPTBot, ClaudeBot and PerplexityBot largely do not. That means a client-rendered single-page app is an empty div to the exact systems your buyers are starting to ask. This is not a theoretical risk: it is the single most common reason a site with good Google rankings gets no AI citations at all, and it is usually invisible in every report the marketing team is looking at.
The process
Baseline: what do the models say now
We build the real prompt set your buyers use and run it across the major answer engines, recording who gets cited and who does not. Without that baseline every later claim about improvement is unfalsifiable.
Can the crawlers even read you
We check what GPTBot, ClaudeBot and PerplexityBot actually receive, not what a browser renders. Client-side rendering, blocked user agents and login walls are the usual culprits, and they cap everything downstream.
Entity and schema architecture
Models cite sources they can identify and corroborate. That means resolvable entities: Organization and Person markup, consistent identifiers, and third-party signals that agree with each other. This is where most of the durable gain sits.
Restructure for extractability
Answer engines lift passages, not pages. Content gets restructured so a definitive answer sits in a self-contained block, with the specificity and sourcing that make a model comfortable quoting it.
Monitor and iterate
The prompt set gets re-run on a schedule so you can see citation share move, and see it move against named competitors. Model behaviour shifts, so this is a monitoring discipline rather than a one-off project.
What you actually get out of it
The channel is compounding fast
Buyers who once ran three searches now ask one question and act on the answer. Being absent from that answer removes you from the shortlist before a comparison ever happens.
It overlaps with SEO, but it isn't SEO
Good technical SEO gets you most of the crawler accessibility for free. What it does not give you is entity resolution, passage-level extractability or any measurement of whether models actually cite you.
Measurable, not vibes
Citation share against a fixed prompt set, tracked over time, versus named competitors. If someone is selling AI visibility without a baseline and a repeatable measurement, there is nothing to hold them to.
Enterprise stacks need different plumbing
On a large CMS you often cannot simply rewrite templates. Delivering the fix at the CDN or edge layer is frequently the only route that ships this quarter rather than next year.
Common questions
AEO, GEO, LLMO, AI SEO. Are these different things?
Mostly not. The acronyms multiplied faster than the practice did. They all describe making sure your business shows up when someone asks an AI model instead of running a search. I use whichever term the client already uses and get on with the work.
How is this measured?
A fixed set of prompts representing what your buyers actually ask, run across the major engines on a schedule, recording whether you are cited and who is cited instead. That gives you a citation share you can track and a competitor set you can benchmark against.
Do I need this if my Google rankings are good?
Possibly not, and I will tell you if that is the case. But strong Google rankings and zero AI citations happen together more often than people expect, usually because the site renders client-side and the AI crawlers see nothing at all.
Can you actually influence what a model says?
You cannot control it, and anyone claiming otherwise is overselling. What you can do is make your content retrievable, make your entity unambiguous, and make the specific claims easy to lift and attribute. That measurably changes how often you get cited.
Does this work on a large enterprise CMS?
Yes, though the delivery mechanism differs. When template changes need three quarters of approvals, injecting the structured content at the CDN or edge layer is often the practical route. That is the pattern I have been running on enterprise stacks.
Is this included in your SEO engagement?
The crawler accessibility and schema work overlaps enough that it comes as part of SEO at no extra cost. Dedicated prompt-set monitoring and citation reporting is where it becomes its own engagement.
What does this cost?
Every engagement is scoped individually, so there is no price list to point you at. What moves the number: how much of the work is a fixed-scope project versus an ongoing retainer, the size and complexity of the site or account, how competitive your market is, and whether your team executes the recommendations or I do. Paid media is priced as a flat monthly fee tied to scope, never as a percentage of your ad spend, because that would reward me for spending more of your money. You get a written scope and a fixed number before anything starts, and I would rather tell you the budget is better spent elsewhere than sell you a retainer that will not work.
Ready to grow with AI Visibility?
Book a free discovery call. I'll come to it having already looked at your account.
Tools that answer this before you call me
Built for my own client work and free to use. If one of these tells you something alarming, that's usually a good reason to talk.
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AI Visibility by industry
AI Visibility for Enterprise & Fortune 500
Enterprise sites have the authority to be the source AI models cite and often are not, usually for structural reasons rather than content ones.
Professional Services
Consultancies, accountancies, and B2B service businesses that need to generate qualified pipeline without compromising their brand.
AI Visibility for Law Firms
Prospective clients increasingly ask an AI model before they ever run a search.