Working notes, not content marketing
Things I have had to explain often enough to write down. Specific enough to be wrong, which is the point: advice vague enough to always be true is not worth reading.
AI visibility
What changes when buyers ask a model instead of searching.
How AI Assistants Decide Who to Cite
Not ranking. Retrieval, corroboration and whether a passage is safe to quote. The practical consequences are more specific than most advice admits.
Read →Answer Engine Optimisation, Explained Without the Hype
The acronyms multiplied faster than the practice did. Here is what genuinely changed, what you can influence, and what nobody can honestly promise you.
Read →SEO
Timelines, trade-offs and what actually moves organic.
How Long SEO Takes, With Realistic Timelines
Different parts move on completely different clocks. Here is which is which, and what a realistic curve looks like.
Read →SEO vs PPC: Which to Fund First
The wrong framing is which is better. The right one is which failure mode you can afford right now.
Read →Web development
Where architecture decisions become search problems.
The SEO Cost of a React SPA, Measured on My Own Site
I audited iandolan.com and found one title tag across fifteen pages, every URL returning 200, and nothing an AI crawler could read. Here is the full list.
Read →Hiring and vetting
Judging expertise you do not have.
How to Vet an SEO Agency When You Cannot Assess the Work
You are being asked to judge expertise you do not have. Here are the questions that work anyway, and what a real answer sounds like.
Read →Ready to scale?
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