SEO

SEO Consulting That Ties Rankings to Revenue

We build sustainable organic growth engines through technical excellence, authoritative content, and precision link acquisition. Our SEO strategies are engineered to compound, turning search visibility into predictable, scalable revenue.

13× Top-3 ranking growth, personal-injury client
What's included

Everything you get

  • Comprehensive technical SEO audit
  • Keyword research and competitive gap analysis
  • On-page optimization (titles, meta, structure)
  • Core Web Vitals and page speed optimization
  • High-authority link building campaigns
  • Content strategy and topic cluster planning
  • Local SEO and Google Business Profile
  • Schema markup and structured data
  • Monthly performance reporting and dashboards
  • Competitor monitoring and alerts
  • Internal linking architecture
  • E-E-A-T optimization framework
AI search, covered

AI SEO, GEO, AEO, or whatever we're calling it this week

The acronyms keep multiplying (AI SEO, Generative Engine Optimization, Answer Engine Optimization) but it's all the same job: making sure your business shows up when people, and the AI models they now ask, are looking for what you do. We optimize for AI Overviews, ChatGPT and the answer engines right alongside your classic Google rankings. Same strategy, no buzzword surcharge.

  • AI SEO
  • GEO
  • AEO
  • LLM SEO
  • AI Overviews
  • ChatGPT
  • Generative Search
How we work

The process

01

Discovery and technical audit

We start with a deep crawl of your site, analyzing 200+ technical SEO factors. We identify quick wins and structural issues that are capping your rankings, from broken crawl paths to Core Web Vitals failures.

02

Keyword and competitive intelligence

Using enterprise-grade tools, we map every valuable keyword opportunity in your niche. We analyze your top competitors, find content gaps, and build a roadmap that positions you to capture high-intent traffic your rivals are missing.

03

On-site optimization

Every page is optimized for both users and search engines, from title tags and meta descriptions to content depth, internal linking, and semantic structure. We make sure Google understands exactly what you offer.

04

Authority building

We execute white-hat link acquisition through digital PR, strategic partnerships, and editorial placements. Quality over quantity: every backlink is chosen to move the needle on domain authority and rankings.

05

Measure, iterate and scale

Monthly reporting covers rankings, traffic, conversions, and ROI. We continuously test, iterate, and double down on what's working, adapting to algorithm updates and competitor moves in real time.

Why it works

What you actually get out of it

Compounding returns

Unlike paid ads that stop when you pause spend, SEO builds an asset. Rankings achieved this month continue driving traffic and revenue for years, delivering an ever-improving return on investment.

High-intent traffic

Organic search visitors are actively searching for what you offer. This makes them the highest-converting traffic source available, far more likely to become leads and customers than cold audiences.

Brand authority

Ranking at the top of Google signals credibility and authority to prospects. Being visible when they're researching builds trust before your sales team even enters the conversation.

Reduced acquisition costs

As organic traffic grows, your cost per acquisition drops. Shifting volume from paid to organic is one of the most reliable ways to bring a blended CAC down over a 12 to 18 month horizon.

Questions

Common questions

How long does SEO take to work?

Technical fixes can move rankings within weeks. Content and authority work compounds over 6 to 12 months. In the personal-injury engagement on this site, the groundwork laid in late 2025 broke through in early 2026. Anyone promising page one in 30 days is selling something else.

Do you work on retainer or per project?

Both. Technical audits and migrations work well as fixed-scope projects. Ongoing ranking growth needs a retainer, because authority and content compound and stopping resets that.

Who actually does the work?

I do. The person who audits your account is the person you talk to on calls. I take on a small number of SEO clients at a time specifically so that stays true.

Does this cover AI search and ChatGPT visibility?

Yes, at no extra cost. AI Overviews, ChatGPT, Perplexity and Claude increasingly decide who gets discovered. The work that earns those citations overlaps heavily with good classic SEO, so it is part of the engagement rather than an upsell.

Will you work with my existing developer or agency?

Happily. A lot of engagements are exactly that: I set direction and hand your team a prioritised, specific list of what to change and why.

What does this cost?

Every engagement is scoped individually, so there is no price list to point you at. What moves the number: how much of the work is a fixed-scope project versus an ongoing retainer, the size and complexity of the site or account, how competitive your market is, and whether your team executes the recommendations or I do. Paid media is priced as a flat monthly fee tied to scope, never as a percentage of your ad spend, because that would reward me for spending more of your money. You get a written scope and a fixed number before anything starts, and I would rather tell you the budget is better spent elsewhere than sell you a retainer that will not work.

Ready to grow with SEO?

Book a free discovery call. I'll come to it having already looked at your account.

Book a Free Discovery Call
Check it yourself, free

Tools that answer this before you call me

Built for my own client work and free to use. If one of these tells you something alarming, that's usually a good reason to talk.

Law Firm AI Readiness Audit

Is your firm's site ready for AI-driven search? Scores what answer engines can actually read.

Search Console SEO Analyzer

Upload your Search Console export and surface the opportunities buried in it.

SEO Content Brief Generator

Enter a keyword, get a writer-ready brief with structure, intent and coverage.

Local Landing Page Grader

Grades any landing page on message match, CTAs and tracking.

See all free tools
Who this is for

SEO by industry

SEO for Law Firms

Legal SEO has a specific shape: a small set of searches carry almost all the case value, the map pack decides who gets the call, and every word is subject to advertising rules most marketers have never read.

SEO for Professional Services

In professional services the valuable search terms often have trivial volume.

SEO for Enterprise & Fortune 500

At enterprise scale the constraint is almost never knowing what to do.