PPC That Lowers Your Cost Per Client
We design and manage paid advertising campaigns built for maximum return. From Google Search to Meta and LinkedIn, we craft hyper-targeted campaigns that drive qualified leads and sales, not just traffic.
Everything you get
- Google Search, Shopping and Display campaigns
- Meta (Facebook and Instagram) ads management
- LinkedIn B2B advertising
- Campaign architecture and audience segmentation
- Ad creative strategy and copywriting
- Landing page conversion optimization
- A/B testing frameworks
- Bid strategy and budget allocation
- Remarketing and retargeting funnels
- Conversion tracking and attribution setup
- Competitor ad intelligence
- Monthly performance reports
The process
Audit and account structure
We audit your existing accounts (or build from scratch), identifying wasted spend, poor account structures, and missed opportunities. A clean, logical account structure is the foundation of every high-performing campaign.
Audience and intent mapping
We identify who your best customers are and where they exist across Google, Meta, and LinkedIn. This includes building custom audiences, lookalikes, in-market segments, and intent-based keyword maps.
Creative and copy development
We craft ad copy and creative briefs designed to stop the scroll and drive clicks from the right people. Every ad has a clear value proposition, urgency mechanism, and CTA tailored to the audience.
Launch and real-time optimisation
Campaigns launch with careful monitoring. We optimize bids, pause underperformers, and scale winners, typically within the first two weeks. The goal is a profitable campaign, not just a running one.
Scale and report
Once proven profitable, we scale systematically, increasing budgets while maintaining efficiency. Monthly reports give you full transparency on spend, performance, and pipeline generated.
What you actually get out of it
Immediate, measurable results
Unlike SEO, PPC drives traffic from day one. Qualified leads can be hitting your pipeline within 48 hours of going live, making it the fastest route to revenue when done correctly.
Surgical targeting precision
Target by keyword intent, job title, industry, income level, geography, and behaviour. We put your message in front of exactly the right person at exactly the right moment in their buying journey.
Total budget control
You decide what you spend. We make sure every pound or dollar works as hard as possible. No wasted impressions, no spray-and-pray, just a precise, ROI-focused approach to every campaign.
Data you own
Every campaign generates rich conversion and audience data. This intelligence improves your targeting over time and feeds into your broader marketing strategy, making your entire funnel smarter.
Common questions
What's the minimum ad budget worth managing?
Below roughly $3,000 a month in media spend, management fees eat too much of the budget to make sense. If you're under that, I'll usually tell you to fix tracking and landing pages first and come back when the spend justifies the overhead.
Do you charge a percentage of ad spend?
No. Percentage-of-spend pricing rewards me for spending more of your money, which is the wrong incentive. Pricing is a flat monthly fee tied to scope.
What happens in the first 30 days?
Account audit, conversion tracking verification, and cutting obvious waste. Tracking comes first: optimising a campaign against numbers you can't trust is the most common way accounts quietly burn budget for years.
Can you work alongside our in-house team?
Yes. Some engagements are full management, others are strategic oversight where your team executes and I set direction and review the account.
Do you handle Local Services Ads for law firms?
Yes. For many practice areas LSAs sit alongside search rather than replacing it, and the right split depends on your market and practice area. That's a conversation worth having before you commit budget to either.
What does this cost?
Every engagement is scoped individually, so there is no price list to point you at. What moves the number: how much of the work is a fixed-scope project versus an ongoing retainer, the size and complexity of the site or account, how competitive your market is, and whether your team executes the recommendations or I do. Paid media is priced as a flat monthly fee tied to scope, never as a percentage of your ad spend, because that would reward me for spending more of your money. You get a written scope and a fixed number before anything starts, and I would rather tell you the budget is better spent elsewhere than sell you a retainer that will not work.
Ready to grow with PPC Advertising?
Book a free discovery call. I'll come to it having already looked at your account.
Tools that answer this before you call me
Built for my own client work and free to use. If one of these tells you something alarming, that's usually a good reason to talk.
Google Ads Waste Grader
Upload your search terms report and see how much budget is going to searches that will never convert.
Conversion Tracking Auditor
Is your site actually measuring leads? Checks GA4, Google Ads and the gaps between them.
UTM Builder and Governance
Build clean, convention-enforced campaign URLs so your reporting stays trustworthy.
Ad Claims and Compliance Checker
Paste ad copy and flag the claims likely to cause a problem before they run.
PPC Advertising by industry
PPC Advertising for Law Firms
Legal is one of the most expensive verticals in paid search.
Professional Services
Consultancies, accountancies, and B2B service businesses that need to generate qualified pipeline without compromising their brand.
PPC Advertising for Enterprise & Fortune 500
Large paid media programmes rarely fail on bidding.