Enterprise PPC, Run by the Person Who Audits It
Large paid media programmes rarely fail on bidding. They fail on measurement nobody trusts, budget split across teams that quietly compete for the same terms, and reporting that cannot answer the one question leadership asks.
What changes at this scale
Tracking before optimisation, always
Most large accounts I inherit are being optimised against conversion data nobody has verified end to end. Until that is fixed, every optimisation decision is a guess wearing a dashboard.
Stop internal teams bidding against each other
Multiple brands, regions or product lines in one account structure routinely compete for identical terms and inflate their own CPCs. It is invisible unless someone maps the whole estate at once.
Brand safety and governance at scale
Thousands of live ads across markets is a compliance surface. Naming conventions, approval gates and automated checks are what keep one off-brand asset from becoming a public company's problem.
Not paid on a percentage of your spend
Percentage-of-spend pricing rewards a vendor for spending more of your money. Flat fees tied to scope remove that incentive entirely, which matters more at enterprise budgets than anywhere else.
Everything you get
- End-to-end conversion tracking verification and rebuild
- Account structure audit across brands, regions and product lines
- Internal competition and keyword overlap analysis
- Budget allocation model across channels and markets
- Bid strategy and automation configuration
- Naming conventions and governance framework
- Creative and landing page testing programme
- Brand safety, exclusions and placement controls
- Attribution model that reconciles with finance
- Board-ready reporting and QBR support
- Vendor and agency performance review
- In-house team upskilling and documentation
Common questions
What does the first 30 days look like on a large account?
Tracking verification, structure audit and cutting obvious waste. Tracking comes first because optimising against numbers you cannot trust is the most expensive habit in paid media, and at enterprise budgets it compounds fast.
Do you replace our agency or work alongside them?
Either. A common arrangement is that the agency keeps executing and I provide the independent senior review, which gives leadership an assessment not written by the party being assessed.
How do you report to a CFO rather than a marketing team?
By tying spend to pipeline and revenue through a model finance can interrogate, and by being explicit about what is measured versus modelled. Blended numbers that fall apart under questioning cost more credibility than they buy.
Can you handle multi-market and multi-currency accounts?
Yes. The main risks are budget cannibalisation between markets and reporting that silently mixes currencies. Both are structural problems worth solving before anyone touches a bid strategy.
Want a straight read on where you actually stand?
Book a free discovery call. I'll come having already looked, and you'll get the findings either way.