Build Clean UTMs. Keep Them Consistent.
Sloppy tags (Facebook vs fb vs FB) split one channel into three in your reports. Build convention-enforced links here, then audit your existing ones for drift. Free, no signup.
1 · Build a tagged URL
copied ✓
2 · Audit existing UTMs
Paste your existing tagged URLs (or bare utm_source=…&utm_medium=…
strings), one per line. We flag mixed case, alias conflicts (facebook / fb / Facebook),
missing required params, and non-standard mediums.
| URL | Issues |
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