Build Clean UTMs. Keep Them Consistent.

Sloppy tags (Facebook vs fb vs FB) split one channel into three in your reports. Build convention-enforced links here, then audit your existing ones for drift. Free, no signup.

1 · Build a tagged URL

2 · Audit existing UTMs

Paste your existing tagged URLs (or bare utm_source=…&utm_medium=… strings), one per line. We flag mixed case, alias conflicts (facebook / fb / Facebook), missing required params, and non-standard mediums.

Want tagging governed automatically across every campaign?

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