Enterprise SEO Without the Agency Layer
At enterprise scale the constraint is almost never knowing what to do. It's getting it shipped through templates, governance, legal review and three other teams. That's the part I was hired for inside a Fortune 100, and it's the part most SEO engagements underestimate.
What changes at this scale
Templates, not pages
On a site with hundreds of thousands of URLs, page-by-page optimisation is theatre. The leverage is in the templates, the internal linking rules and the guardrails that stop the whole estate drifting off-spec after you leave.
Shipping is the hard part
A correct recommendation that sits in a backlog for three quarters is worth nothing. Knowing how budget gets approved, what legal will object to and which team actually owns the template is what turns an audit into deployed change.
Measurement leadership will accept
At enterprise budgets, someone will ask what the investment returned and will not accept a rankings screenshot. Attribution has to survive contact with a finance team.
One senior person, not a pyramid
Enterprise SEO retainers usually fund an account director, a strategist and the junior who does the work. You're paying for the pyramid. Here the person who audits your estate is the person in the room.
Everything you get
- Full technical audit at scale, sampled by template rather than by page
- Crawl budget and indexation strategy for large estates
- Template-level recommendations with implementation specs your devs can action
- Internal linking architecture and automated rules
- Governance model so quality holds across teams and markets
- Migration planning and redirect mapping for replatforms
- International and multi-market hreflang architecture
- AI crawler accessibility and entity architecture
- Board-ready measurement and attribution model
- Stakeholder alignment across brand, legal and engineering
- Quarterly review against the roadmap
- Briefing and upskilling for the in-house team
Common questions
We already have an SEO agency. Why bring in a consultant?
Usually to get an independent read. It is difficult to judge whether an agency is performing when the only assessment of their performance comes from the agency. I set direction and review output, and I have no incentive to protect a retainer.
Can you work within our procurement and security process?
Yes. Enterprise engagements normally run through vendor onboarding, security review and an MSA. Start that in parallel with scoping rather than after it, because it routinely adds weeks.
Our devs have a full roadmap. How does the work actually land?
By being specific enough to estimate and prioritised so the cheap high-impact items go first. A ticket that says 'improve internal linking' dies. One that names the template, the rule and the expected effect gets built.
How do you handle a site with hundreds of thousands of URLs?
Sample by template, not by page. A handful of templates usually generate most of the estate, so fixing a template pattern fixes tens of thousands of URLs at once. The audit is about finding those patterns.
Want a straight read on where you actually stand?
Book a free discovery call. I'll come having already looked, and you'll get the findings either way.