What Is a Signed Case Actually Worth to Your Firm?

"Ads are expensive" is the wrong lens. Put in your numbers and see the only figures that matter: your cost per signed case, your break-even, and the most you can pay per lead and still profit. The math is shown in full.

Your numbers

Practice area (sets an editable default case value)

Average case value ($) — your fee per signed case

Signed-case rate (%) — of leads that become signed clients

Current cost per lead ($)

Monthly ad budget ($)

The economics

Cost per signed case — CPL ÷ close rate

Break-even case value — min case worth to break even

          You can pay up to this per lead & still break even
          —
          case value × close rate
        

ROAS — revenue ÷ ad spend

Leads / month (budget ÷ CPL)—

Signed cases / month—

Revenue / month—

Profit / month (revenue − spend)—

Return on ad spend—

Transparent math: cost per signed case = CPL ÷ close%. Break-even case value = the same figure. Break-even CPL = case value × close%. ROAS = (signed cases × case value) ÷ budget. Nothing hidden.

Sensitivity — how the ROI holds up if things shift

ROAS at different close rates (rows) and case values (columns). Green = profitable.

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The right ad spend is the cheapest case you'll ever buy.

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