How Fast Does Your Firm Answer a New Lead?
78% of clients hire the first firm that responds. We submit one clearly-labeled test inquiry through your own website's contact form and measure exactly how long your firm takes to reply — like a mystery shopper for your intake.
One test per firm per week. The test message identifies itself as an automated test — your intake team will know exactly what it is.
How it works
- We find your contact form — the same way a prospective client would.
- We submit one labeled test inquiry — it says, in plain English: "This is an automated response-time test initiated by your team via lawfirmautomate.com — no action needed beyond your normal intake process."
- We start the stopwatch — and measure the time to your first reply, separating instant auto-responders from a real human response.
- You get the verdict — response time vs. benchmarks, whether the form even worked (many fail silently — that's a finding too), and what to fix.
Top firms respond in under 5 minutes.
After 30 minutes, your odds of ever reaching that lead drop by more than 20x. Most firms have never once measured their own response time. Find out yours — before a client does.